Google Ads Management & PPC Services — Every Tool You Need to Dominate
Growth Choice is a full-service PPC agency and Google Ads management company based in Miami. Whether you need Google Search campaigns, Performance Max, GA4 setup, or AI SEO — we build and manage it all inside your accounts, with 100% client ownership on every engagement.
3×
Average ROAS
90 days
To peak performance
100%
Account ownership
12
Services available
Google Search Campaigns
What it is
Google Search campaigns are text ads that appear when users search for your product or service on Google. They are the highest-intent form of digital advertising — you only pay when someone clicks, and clicks come from people actively searching for what you sell.
Why it matters
Captures high-intent buyers at the exact moment they're looking for what you offer. We handle full keyword research, ad copy, bid strategy, and ongoing optimization.
What you get
- Full keyword research and match type strategy
- Ad copy for every ad group (3+ variants each)
- Bid strategy setup and automated bidding rules
- Negative keyword lists to eliminate wasted spend
- Weekly optimization reviews
- Monthly performance reports with plain-language commentary
Performance Max (P-Max) Campaigns
What it is
Google's AI-driven campaign type that runs across all Google channels — Search, Display, YouTube, Gmail, Maps — from a single campaign.
Why it matters
Maximum reach with smart automation. We set it up correctly with asset groups, audience signals, and conversion goals so Google's AI works for you, not against you.
What you get
- Asset group creation (copy, images, video if available)
- Audience signal setup with custom segments
- Conversion goal configuration
- Budget and bidding strategy tailored to your margin
- Regular asset refresh to prevent ad fatigue
Competitor & Market Analysis
What it is
Deep-dive research into what your competitors are bidding on, their ad copy, landing page strategy, and estimated spend.
Why it matters
You don't go to battle without intelligence. We reverse-engineer what's working in your market before we spend a dollar of your budget.
What you get
- Competitor keyword gap analysis
- Ad copy audit of top 5-10 competitors
- Landing page conversion critique
- Estimated competitor budget ranges
- Opportunity map — where you can win quickly
Keyword Research & Strategy
What it is
Identification of the exact search terms your ideal customers use, organized by intent, volume, and competition level.
Why it matters
The wrong keywords waste money. The right ones print it. We build comprehensive keyword maps covering head terms, long-tail opportunities, and negative keyword lists.
What you get
- Master keyword list (500-2,000+ terms)
- Intent segmentation: informational, navigational, transactional
- Search volume and CPC data
- Negative keyword list to prevent irrelevant clicks
- Priority ranking: quick wins vs. long-term plays
Google Analytics 4 (GA4) Setup & Configuration
What it is
Google's analytics platform that tracks user behavior across your website — sessions, conversions, events, audiences.
Why it matters
You can't improve what you can't measure. GA4 is the foundation of every data-driven decision we make. Without it, you're flying blind.
What you get
- GA4 property creation (in YOUR Google account)
- Event tracking configuration for all key actions
- Conversion goal setup
- Audience segment creation for remarketing
- Integration with Google Ads for conversion import
- Training walkthrough so you can read your own data
Google Tag Manager (GTM) Setup
What it is
A tag management system that deploys and manages tracking codes (pixels, conversion tags, remarketing scripts) without touching your website's code.
Why it matters
GTM gives you a clean, organized tracking infrastructure. We set up conversion tracking for calls, form submissions, purchases, and any action that matters to your business.
What you get
- GTM container created in YOUR account
- Google Ads conversion tags
- GA4 via GTM configuration
- Call tracking setup
- Form submission tracking
- E-commerce event layer (if applicable)
Microsoft Clarity
What it is
A free behavioral analytics tool by Microsoft that records real user sessions on your website — including heatmaps, click maps, and scroll depth.
Why it matters
Numbers tell you WHAT is happening. Clarity shows you WHY. We use session recordings to identify friction points, confusing UX, and opportunities to increase your conversion rate.
What you get
- Clarity account setup and installation
- Heatmap review and interpretation
- Session recording audit (we watch real users on your site)
- Friction point report with actionable recommendations
- Access so you can watch recordings yourself
Google Business Profile (GBP) Optimization
What it is
Your business listing on Google Maps and local search results. Also known as Google My Business advertising — one of the fastest-growing local ad categories, up 50% year-over-year.
Why it matters
For any local or service-area business, GBP is non-negotiable. It drives phone calls, directions, and trust before a user ever visits your website — and improves your Google Ads Quality Score.
What you get
- Profile setup or full audit of existing listing
- Category optimization
- Photo strategy and implementation
- Service menu and product listing
- Q&A setup
- Review response strategy
Tier 1 Backlink Building
What it is
Acquiring high-authority, editorially-placed links from trusted websites (news outlets, directories, industry publications) pointing back to your site.
Why it matters
Backlinks are one of Google's top ranking signals. Tier 1 links from legitimate sources build domain authority, improve organic rankings, and signal trust to Google's algorithm.
What you get
- Link audit of current backlink profile
- Outreach to relevant authority sites
- Guest post placements (3-5 per month)
- Directory submissions (niche-relevant only)
- Monthly link acquisition report
AI SEO Optimization — Rank in Google & AI Search
What it is
Technical SEO setup optimized for both traditional search engines and the new generation of AI-powered search (ChatGPT, Perplexity, Google AI Overviews).
Why it matters
Search is evolving. We implement the three files that ensure you show up in both classic SEO and AI-powered search results.
What you get
- llms.txt — Structured file that tells LLMs how to represent your business
- robots.txt — Directs crawlers on what to index and what to ignore
- XML Sitemaps — Complete map for fast Google discovery and indexing
- Technical SEO audit and fixes
- Schema markup (Organization, LocalBusiness, FAQ, etc.)
- Core Web Vitals optimization review
Website Audit
What it is
A comprehensive technical and strategic review of your existing website covering page speed, Core Web Vitals, mobile experience, SEO structure, conversion optimization, tracking accuracy, and ad landing page quality.
Why it matters
Before we run ads, we need to make sure the destination — your website — can actually convert the traffic we send. A leaky bucket wastes every drop.
What you get
- PageSpeed / Core Web Vitals analysis
- Mobile experience review
- SEO structure: headings, metadata, canonical tags
- Conversion rate assessment
- Tracking accuracy check
- Prioritized list of fixes with effort/impact rating
Custom Website & Landing Page Development
What it is
We design and build custom, high-converting websites and campaign-specific landing pages from scratch.
Why it matters
Your website is your most important salesperson. We build pages that are fast, beautiful, mobile-optimized, and engineered to convert — not just look good in a portfolio.
What you get
- Custom design (no templates)
- Mobile-first development
- Next.js / React — blazing fast load times
- SEO foundation baked in
- GA4 + GTM + Clarity installed from day one
- Full handover — you own all code and credentials
Common Questions About PPC & Google Ads
How much does Google Ads management cost?
Google Ads management pricing depends on your ad spend, campaign complexity, and services needed. Growth Choice offers custom pricing with no long-term contracts. The best way to get an accurate number is to book a free 30-minute strategy call — we'll review your situation and give you a specific quote.
What is a PPC agency and what do they do?
A PPC (pay-per-click) agency manages your paid advertising campaigns on platforms like Google Ads and Microsoft Ads. Growth Choice handles keyword research, ad copy, bid strategy, conversion tracking, and ongoing optimization — with full transparency and 100% client account ownership.
How long does it take to see results from Google Ads?
Most businesses see measurable improvement in impressions and clicks within the first 2 weeks. Qualified leads typically start coming in within 30–45 days as we optimize. Our average client achieves a 3x ROAS improvement within the first 90 days.
Do I need both SEO and PPC?
Ideally, yes. PPC delivers immediate traffic while SEO compounds over time. Growth Choice offers both — and integrates them so each channel informs the other. Search data shows that "SEO and PPC" is one of the fastest-growing combined-service queries, up 125% in 3 months.
What makes Growth Choice different from other PPC agencies?
One thing: you keep everything. Most agencies build campaigns in their own accounts and take your data when you leave. Growth Choice works exclusively inside your Google Ads account. Your campaign history, conversion data, keywords, and tracking — all yours from day one.
Can you manage Google My Business advertising?
Yes. Google Business Profile optimization is a core service. We handle category setup, photo strategy, service listings, review responses, and Google Maps visibility — which also improves your Google Ads Quality Score and reduces your cost-per-click.
Ready to build your complete digital growth system?
Book a free strategy call. We'll map out which services will move the needle fastest for your specific business.